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In today’s digital age, customer communities are more important than ever. They provide a platform for customers to connect with each other, share knowledge, and get help from your company. If you’re a customer marketer, building a strong customer community should be a top priority. Here are 5 steps to help you get started: 2.
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In order to grow, you must focus on your customer more than your competition. In today’s competitive marketplace, it’s more important than ever to focus on your customers. If you want to grow your business, you need to make sure that you’re meeting the needs of your customers and providing them with a great experience.
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In the world of marketing, there’s a saying that goes “give, give, give, then ask.” This means that you should focus on providing value to your customers before you ask them to do anything for you. Gary Vaynerchuk, a well-known marketing guru, talks about this concept in his video “Jab, Jab, Jab, Right Hook.” He
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In today’s competitive marketplace, businesses need to do everything they can to stay ahead of the curve. One of the best ways to do this is to understand your customers and their needs. This is where the customer health score comes in. The customer health score is a metric that measures the health of your
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Customer marketing is a strategic discipline that focuses on building relationships with existing customers. By understanding customer needs and preferences, customer marketers can create and deliver personalized experiences that drive engagement, loyalty, and advocacy. In today’s competitive marketplace, customer marketing is essential for businesses of all sizes. By investing in customer marketing, businesses can: How
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Hi everyone, Cassie Sneed here, Customer Marketing professional and lover of all things customer-centric. I’m writing today to talk about the importance of having a consistent diverse group of advocates. When you only reach out to the same few customers for feedback and support, you’re missing out on a wealth of insights from other customers
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I get it, I get it. In the professional world we have acronyms for EVERYTHING. So…. What Does VOC Stand For? VOC. It could mean a lot of things. But in this blog, we’re not talking about Violently Overcaffeinated Coffee Drinkers or Volatile Online Chatter. In the context of marketing, VOC stands for Voice of
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As a customer marketing professional, I’ve had the opportunity to give and receive a lot of corporate swag over the years. Some of it has been great, and some of it has been…not so great. But there are a few items that I absolutely love, and would make great corporate swag for any company. PS:
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Case studies are a powerful marketing tool that can help you to generate leads, increase sales, and build brand awareness. But creating effective case studies can be a challenge. In this blog post, I will share my tips on how to create customer case studies that convert. I will cover everything from strategizing your case
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Hi there! I’m Cassie Sneed, a Customer Marketing professional. I’ve been helping companies of all sizes build strong relationships with their customers for over 10 years. In that time, I’ve learned a lot about the importance of customer communications. Customer communications are the messages that you send to your customers- plain and simple. But it’s
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Cassie Sneed: Customer Obsessed 