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As a customer marketer, I’ve seen firsthand the power of branded swag. When done right, it can be a highly effective way to promote your brand and increase brand awareness. However, there’s a growing movement of people who believe that branded swag is not a customer gift, but an advertisement. What is branded swag? Branded
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Hi there! I’m Cassie Sneed, a Customer Marketing professional. I’ve been helping companies of all sizes build strong relationships with their customers for over 10 years. In that time, I’ve learned a lot about the importance of customer advocacy. Customer advocacy is when customers actively promote your brand to others. This can be done in
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Hey there! I’m Cassie Sneed, a Customer Marketing professional. I’ve been helping companies of all sizes build strong relationships with their customers for over 10 years. In that time, I’ve learned a lot about the importance of customer communities. A customer community is a group of people who share an interest in a particular product,
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Hi there, I’m Cassie Sneed, a customer marketing professional. I’ve been helping companies of all sizes build strong relationships with their customers for over 10 years. In that time, I’ve learned a lot about what makes customers tick. One of the most important things I’ve learned is that everyone has a different “love language.” This
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Hi there, I’m Cassie Sneed, a customer marketing professional. I’ve helped companies build successful customer marketing programs, and I’m excited to share some of my insights with you today. In this blog post, I’ll walk you through the steps involved in creating a customer marketing program from scratch. I’ll focus on a three-pillar approach of
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Cassie Sneed: Customer Obsessed 