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Customer Marketing & Revenue Impacts
Read more: Customer Marketing & Revenue ImpactsCustomer marketing is a strategic discipline that focuses on building relationships with existing customers. By understanding customer needs and preferences, customer marketers can create and deliver personalized experiences that drive engagement, loyalty, and advocacy. In today’s competitive marketplace, customer marketing is essential for businesses of all sizes. By investing in customer marketing, businesses can: How…
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The Importance of a Diverse Advocate Group
Read more: The Importance of a Diverse Advocate GroupHi everyone, Cassie Sneed here, Customer Marketing professional and lover of all things customer-centric. I’m writing today to talk about the importance of having a consistent diverse group of advocates. When you only reach out to the same few customers for feedback and support, you’re missing out on a wealth of insights from other customers…
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Branded Swag: Not a Customer Gift, but an Advertisement
Read more: Branded Swag: Not a Customer Gift, but an AdvertisementAs a customer marketer, I’ve seen firsthand the power of branded swag. When done right, it can be a highly effective way to promote your brand and increase brand awareness. However, there’s a growing movement of people who believe that branded swag is not a customer gift, but an advertisement. What is branded swag? Branded…