Cassie Sneed: Customer Obsessed

Category: Customer Marketing

  • Prioritize the VoC

    I get it, I get it. In the professional world we have acronyms for EVERYTHING. So…. What Does VOC Stand For? VOC. It could mean a lot of things. But in this blog, we’re not talking about Violently Overcaffeinated Coffee Drinkers or Volatile Online Chatter. In the context of marketing, VOC stands for Voice of…

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  • My Favorite Three Corporate Swag Items

    As a customer marketing professional, I’ve had the opportunity to give and receive a lot of corporate swag over the years. Some of it has been great, and some of it has been…not so great. But there are a few items that I absolutely love, and would make great corporate swag for any company. PS:…

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  • Case Studies that Convert

    Case studies are a powerful marketing tool that can help you to generate leads, increase sales, and build brand awareness. But creating effective case studies can be a challenge. In this blog post, I will share my tips on how to create customer case studies that convert. I will cover everything from strategizing your case…

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