Category: Beginner

  • Case Studies that Convert

    Case studies are a powerful marketing tool that can help you to generate leads, increase sales, and build brand awareness. But creating effective case studies can be a challenge. In this blog post, I will share my tips on how to create customer case studies that convert. I will cover everything from strategizing your case…

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  • Customer Communications 101

    Hi there! I’m Cassie Sneed, a Customer Marketing professional. I’ve been helping companies of all sizes build strong relationships with their customers for over 10 years. In that time, I’ve learned a lot about the importance of customer communications. Customer communications are the messages that you send to your customers- plain and simple. But it’s…

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  • Building a Customer Marketing Program

    Hi there, I’m Cassie Sneed, a customer marketing professional. I’ve helped companies build successful customer marketing programs, and I’m excited to share some of my insights with you today. In this blog post, I’ll walk you through the steps involved in creating a customer marketing program from scratch. I’ll focus on a three-pillar approach of…

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