In the world of marketing, there’s a saying that goes “give, give, give, then ask.” This means that you should focus on providing value to your customers before you ask them to do anything for you.
Gary Vaynerchuk, a well-known marketing guru, talks about this concept in his video “Jab, Jab, Jab, Right Hook.” He argues that if you want people to pay attention to you, you need to first give them something of value. This could be in the form of free content, helpful advice, or simply a friendly smile.
Once you’ve established yourself as a valuable resource, you can then start to ask for something in return. This could be a sale, a subscription, or simply a follow on social media.
The key to “give, give, give, ask” is to focus on providing value first. If you do this, people will be more likely to want to do business with you.
How does this apply to customer marketing?
Customer marketing is all about building relationships with your customers. When you focus on “give, give, give, ask,” you’re essentially building trust and rapport with your customers. This makes them more likely to do business with you in the future.
There are a few different ways to “give, give, give, ask” in customer marketing. Here are a few examples:
- Provide free content. This could be in the form of blog posts, ebooks, webinars, or anything else that would be valuable to your customers.
- Offer helpful advice. This could be in the form of customer support, FAQs, or simply a friendly chat on social media.
- Be a good listener. When your customers reach out to you, take the time to listen to their concerns and help them find solutions.
- Personalize your interactions. Use your customers’ names, interests, and past purchases to personalize your interactions with them.
When you focus on “give, give, give, ask” in customer marketing, you’re creating a win-win situation for both you and your customers. You’re providing value to your customers, and they’re more likely to do business with you in the future.
Here are some additional tips for “giving” in customer marketing:
- Be authentic. Don’t just give away free stuff because you think you have to. Give away things that you genuinely believe in and that you think will be valuable to your customers.
- Be consistent. Don’t just give away free stuff once and then disappear. Make a commitment to providing value to your customers on a regular basis.
- Be creative. There are endless ways to give back to your customers. Get creative and find ways to provide value that your customers will appreciate.
By following these tips, you can start to build stronger relationships with your customers and create a more successful customer marketing strategy.
Cassie Sneed: Customer Obsessed 