Hi everyone, Cassie Sneed here, Customer Marketing professional and lover of all things customer-centric.
I’m writing today to talk about the importance of having a consistent diverse group of advocates.
When you only reach out to the same few customers for feedback and support, you’re missing out on a wealth of insights from other customers who have different experiences and perspectives.
That’s why it’s so important to have a consistent diverse group of advocates. This will help you to get a more accurate view of your business and how it’s performing, and it will also help you to build stronger relationships with a wider range of customers.
Why is it important to diversify your advocates?
There are a few reasons why it’s important to diversify your advocates. First, it ensures that all of your personas and industries your business caters to are covered. For example, if you only have advocates who are a Director level, that will put you in a pickle when a new prospect wants a reference form a CMO or VP.
Second, diversifying your advocates helps to ensure that you’re not asking too much of the same few people over and over again. If you only have a few advocates, they’re going to get burned out if you keep asking them to do things like give testimonials, write reviews, or participate in surveys.
Finally, diversifying your advocates helps to build stronger relationships with a wider range of customers. When you reach out to different customers and get their feedback, it shows that you value their opinions and that you’re interested in hearing what they have to say. This can help to build trust and loyalty with your customers, which can lead to increased sales and repeat business.
How to build a consistent diverse group of advocates
There are a few things you can do to build a consistent diverse group of advocates. First, you need to make sure that you’re reaching out to a wide range of customers. This means using a variety of channels to reach out to customers, such as email, social media, and in-person events.
**PRO TIP: Review your customer data and create a matrix of industries and job functions. This will be a solid baseline to ensure your baseline is covered. But don’t stop there 🙂
Second, you need to make sure that you’re asking the right questions. When you’re reaching out to customers for feedback, be sure to ask questions that will help you to understand their experiences and perspectives. This will help you to identify the customers who are the best fit to be advocates for your brand.
Finally, you need to be sure to thank your advocates and show your appreciation for their time and effort. This will help to keep them engaged and motivated to continue advocating for your brand.
Conclusion
Having a consistent diverse group of advocates is essential for any business that wants to be successful. By following the tips in this blog post, you can build a strong group of advocates who will help you to grow your business and reach new customers.
Here are some additional tips for building a consistent diverse group of advocates:
- Make it easy for customers to become advocates. Provide clear instructions on how customers can become advocates and what the benefits of being an advocate are.
- Provide ongoing support to your advocates. Keep your advocates updated on your company’s progress and let them know how their feedback is being used.
- Celebrate your advocates’ successes. When your advocates help you to achieve a goal, be sure to thank them and celebrate their success.
By following these tips, you can build a strong group of advocates who will help you to grow your business and reach new customers.
Thanks for reading!
-Cassie
Cassie Sneed: Customer Obsessed 