Case studies are a powerful marketing tool that can help you to generate leads, increase sales, and build brand awareness. But creating effective case studies can be a challenge.
In this blog post, I will share my tips on how to create customer case studies that convert. I will cover everything from strategizing your case study plan to tracking your results.
1. Strategize Your Case Study Plan
The first step to creating effective case studies is to strategize your plan. This means matching your case studies to your customer landscape.
Start by taking a look at your customer data. What are the industries that you serve? What are the pain points that your customers are facing? What are their goals?
Once you have a good understanding of your customer landscape, you can start to brainstorm ideas for case studies. Look for customers who have achieved a significant outcome with your product or service.
2. Kick Off the Case Study by Interviewing Your Field Team
Before you reach out to the customer, it’s a good idea to interview your field team. This will give you a better understanding of the customer’s journey and how your product or service helped them to achieve their goals.
Ask your field team questions like:
- What were the customer’s challenges before they started using your product or service?
- What were the customer’s goals?
- How did your product or service help the customer to achieve their goals?
- What were the customer’s biggest pain points?
- How did you address those pain points?
3. The Types of Case Study Deliverables
There are a variety of different ways to deliver case studies. You can create a slide deck, a PDF, or a landing page.
Slide decks are a good option if you want to share your case studies at conferences or events. PDFs are a good option if you want to share your case studies on your website or in an email newsletter. Landing pages are a good option if you want to track the results of your case studies.
4. Tracking Your Results
Once you have created your case studies, it’s important to track your results. This will help you to determine which case studies are most effective and which ones need to be improved.
You can track the results of your case studies by monitoring Google Analytics for website traffic and leads from these pages. You can also use a tool like HubSpot to track the number of downloads and views of your case studies.
5. Challenges of Creating Case Studies
Creating case studies can be a challenge. Some challenges include:
- Getting customer engagement: It can be difficult to get customers to agree to participate in a case study.
- Getting permission to use the customer’s logo: Some companies will not allow you to use their logo in your case studies.
- The time commitment: Creating case studies can be time-consuming.
6. White Labeled Case Studies
One way to overcome some of the challenges of creating case studies is to use white labeled case studies. White labeled case studies are case studies that are created by a third-party vendor.
The advantage of using white labeled case studies is that you do not have to worry about getting customer engagement or permission to use the customer’s logo. However, the disadvantage is that you will not be able to customize the case studies to your specific needs.
Conclusion
Creating customer case studies can be a challenge, but it is a worthwhile investment. Case studies can help you to generate leads, increase sales, and build brand awareness.
By following the tips in this blog post, you can create effective case studies that will help you to achieve your marketing goals.
Thank you for reading!
Cassie Sneed: Customer Obsessed 