Hi there! I’m Cassie Sneed, a Customer Marketing professional. I’ve been helping companies of all sizes build strong relationships with their customers for over 10 years. In that time, I’ve learned a lot about the importance of customer advocacy.
Customer advocacy is when customers actively promote your brand to others. This can be done in a number of ways, such as writing case studies, giving quotes, providing references, or speaking at events.
There are many benefits to having customer advocates. For businesses, these include:
- Increased brand awareness: When prospects see that other people are using and enjoying your product or service, they are more likely to be interested in learning more.
- Improved sales: Customer advocates can help to close deals by providing social proof and referrals.
- Enhanced customer loyalty: When customers feel like they are part of a community of advocates, they are more likely to stay loyal to your brand.
For customers, there are also a number of benefits to being an advocate. These include:
- Feeling valued: Customers appreciate being asked to share their experiences with others. It makes them feel like their opinion matters and that they are making a difference.
- Getting recognition: Customer advocates are often featured on company websites, social media, and in marketing materials. This can help them to build their personal brand and gain visibility within their industry.
- Helping others: Customer advocates enjoy helping others find solutions to their problems. It gives them a sense of satisfaction and makes them feel good about themselves.
How to Get Customer Advocates
There are a few things you can do to get customer advocates:
- Ask for their help: Simply ask your customers if they would be willing to share their experiences with others.
- Provide them with the tools they need: Make it easy for customers to share their stories by providing them with case studies, quotes, and other marketing materials.
- Thank them for their help: Be sure to thank your customers for their advocacy. This will show them that you appreciate their efforts and that you value their relationship.
How to Nurture Customer Advocates
Once you have customer advocates, it is important to nurture them. This means keeping them updated on your company’s latest news and developments, and providing them with opportunities to share their stories.
You can also nurture customer advocates by inviting them to speak at events, writing blog posts, or participating in webinars. This will give them a platform to share their experiences with others and help to grow your brand awareness.
The Power of Customer Advocacy
Customer advocacy is a powerful tool that can help you to grow your business. By asking for your customers’ help, providing them with the tools they need, and thanking them for their efforts, you can build a strong community of advocates who will help you to reach new customers and grow your business.
Thank you for reading!
Cassie Sneed: Customer Obsessed 